Critical Steps to Crisis Management!


Critical Steps to Crisis Management!

This is important for you to really think about how you would react to a crisis before it strikes! Businesses should think about how a disaster would impact its employees, clients, the public and the company's value and reputation. A crisis can strike any company, anytime, anywhere. Advanced planning is the key to survival. So hereโ€™s what you can do!


1. Identify a spokesperson. If the crisis could potentially impact the wellbeing of clients, the general public or employees, it may attract media attention. To ensure your company speaks with one voice and delivers a clear consistent message, a spokesperson must be identified as well as prepared to answer media questions and participate in interviews. Make sure that person is confident!

2. Be honest and open. Nothing generates more negative media coverage than a lack of honesty and transparency. Therefore, being as open and transparent as possible can help stop rumours and defuse a potential media frenzy. This transparency must be projected through all communications channels: interviews, social media, internal announcements, etc.


3. Keep everyone informed. Maintaining an informed workforce helps ensure that business continues to flow as usual, as smoothly as possible. It also minimises the internal rumour mill that may lead to employees posting false reports on social media. You do not want clients to learn about your crisis through the media. Information on any crisis pertaining to your organisation should come from you first. Communication is key.

4. Update early and often. It is better to over-communicate than to allow rumours to harm the business. Remember that with today's social media, we live in a time of the 24/7 news cycle. Your crisis plan must do the same.

 A crisis that is not managed well can wipe out decades of hard work and company value in a matter of hours. A well-managed crisis confirms that your company has the processes and procedures in place to address almost any issue that may develop.  What is most important is that you create the crisis management plan when everything is running smoothly and everyone involved can think clearly without panic. By planning in advance, all parties will have time to seriously think about the ideal ways to manage different types of crises.

 And there you have it, The Moon Hubโ€™s say on how to react to a crisis with excellent crisis management skills. Should you wish to use our HR services then please donโ€™t hesitate to contact us via our website and we will be in touch to discuss your needs.

The Moon Hub